EXPERIENCE
Video Production Lead
Smytten
Mar, 2024 — Present
Smytten is a B2C sampling and e-commerce platform.
Built and led a high-performing team of 6, creating seamless workflows that turned every video request into a creative knockout.
Flipped product briefs into scroll-worthy videos with sharp hooks, helping FMCG brands stand out in a swipe-happy market, driving a 20%+ lift in conversions.
Played a key creative role in shaping 360° campaigns, aligning video direction with brand goals across social (Instagram, YouTube), the Smytten app, and performance media (Meta & Google Ads).
Delivered 30+ fresh, engaging videos monthly for 50+ top FMCG brands like Nivea, Cetaphil, Plum, and Dot & Key—consistently raising the bar.
Took the lead on directing and editing Smytten’s SaaS brand films (Pulse & PulseSurveyAI) with a human touch, cutting through the tech noise with stories that connect.
Handled all things motion for B2B—from product launch to explainers, making sure every frame was clear, on-brand and hit the mark every time.
Strategised and executed, trend-driven content calendars aligned with Meta and Google trends, ensuring maximum impact.
Commanded the entire production process from concept to final cut, leveraging AI tools to streamline workflows and deliver flawless videos on deadline, every time.
Mentored junior creators and editors, building a team culture that thrived on feedback and curiosity.
Senior Content Producer
Engage Digital Partners
Nov, 2016 — Feb 2024
Engage Digital Partners (now taken over by Brave Bison) is one of the leading sports agencies based in London, Australia, Dubai, and India known for its premium quality production.
Core team member at Engage Digital Partners, leading multiple high-profile sports projects simultaneously and consistently smashing engagement and view targets.
Ran regular brainstorming sessions to craft sharp, trend-savvy social media strategies that kept content fresh and impactful.
Spearheaded the ‘Bridge To India’ video production for global heavyweights like MLB, Chelsea FC, Real Madrid, Arsenal, Manchester United, Wimbledon and Sevilla FC.
Managed and motivated a team of producers, editors, and MGFX artists—hitting key milestones month after month.
Integrated AI tools into the post pipeline to improve turnaround time and creative consistency.
Took charge of budgeting and vendor relationships, delivering serious cost savings while maintaining top-quality production.
Created and implemented a fast-track live editing workflow for the Indian Super League, enabling full-match highlights to drop in under 10 minutes—even on hectic doubleheader matchdays.
Produced and edited Madridista Stories: India—marking Real Madrid’s first fan-focused content and screening event on Indian soil.
Creatively Produced and Directed Out of the Blue for Chelsea FC starring Arjun Kapoor, with Ranveer Singh making a special guest appearance.
Wore two hats—lit the scene and called the shots as Creative Producer on episodes of The NBA India Weekly Show featuring Anant Tyagi, Harman Singha, Varun Sood, and Garima Avtar.
Shot, directed, and edited the NBA Abu Dhabi Games 2023 vlog, weaving court-side drama into a crisp story with cameos from Ray Allen, Luka Dončić, and Kyrie Irving.
On-ground creative lead for MI Emirates at the International League T20, delivering behind-the-scenes and match-day content featuring cricket icons Dwayne Bravo, Kieron Pollard, and Nicholas Pooran.
Owned end-to-end production for key episodes of Sevilla FC’s Nunca Te Rindas and Chelsea FC’s Blue Mode and Blues In India—a pan-India fan-favorite series—directing and editing standout stories with Dinesh Karthik, Shreyas Iyer, Mortal, and Ahaan Shetty.
Brought Diamonds in the Rough & First Pitch (MLB India) to life from pitch to final cut.
Secured a 4-year ICC contract by producing, pitch-winning video that stood out for its creative approach.
Freelance Video Producer & Director
Several Clients
2014 — 2016